On March 27, this year’s winner of the Next Big Small Brand will be decided and announced at a live judging event (and party!) in New York.

The six finalists chosen by The Rooster Group—three from the San Fransisco area and three from New York— will present their products to the judges and party-goers. The event is open to the public, and attendees will taste samples and chat with the contestants before anonymously casting their votes for People’s Choice Award. Meanwhile, the judges will deliberate privately before announcing this year’s grand prize winner.

On January 12, 2011 our esteemed panel of judges officially crowned Sweet Loren’s The Next Big Small Brand™ Contest winner!

Last year’s Live Judging + Tasting event was hosted at Brooklyn Winery and provided party-goers the chance to sample the entries, hear the contestants’ plans for global domination, nosh on light bites provided by Radish, enjoy a complimentary glass of wine and cast a vote for the People’s Choice Award.