Loren Brill founded Sweet Loren’s to bring busy families a healthier version of frozen cookie dough, made with unprocessed ingredients. Loren firmly believes the best tasting cookie is the one you bake yourself! So, how did she beat a pedigreed sausage maker and authentic Mexican dessert enterprise? Aside from her natural sales ability and an addictive product, her desserts fill a prominent gap in the all-natural, ready-to-bake arena. We want the winning business to enjoy measurable results.

Loren let us know right away that she was ready to spread her natural and wholesome message to a large, national audience—she wanted to go big. We took a long, hard look at the packaging, how it was being used and what it looked like on the shelf. We threw out any preconceived ideas. The result was dramatic—a fresh, bright and clear package with a product that is less expensive to manufacture and easier to bake. The new packaging is already receiving early acclaim. With all this widespread attention, Loren isn’t only baking with dough, she’s rolling in it.

You can find Sweet Loren’s at the Brooklyn Flea in Fort Greene on Saturday, September 24 and October 1 and at the Smorgasburg on Saturday, October 8 and October 15. To find out where you can purchase visit www.sweetlorens.com